Communication Course Descriptions

1003 VOICE & DICTION
Trains the student to isolate and reproduce each sound in the English language. Uses practical situations to emphasize a more effective speaking voice.
1013 SURVEY OF COMMUNICATION
This course will provide students the foundational principles that champion the communication studies discipline. More specifically, this course will survey theory and practice in the following areas: intrapersonal, interpersonal, organizational, group, media and ethics, and public communication.
1153 DESKTOP PRESENTATIONS
This course shows students how to combine creative thinking and the latest in electronic publishing devices to create media presentations.
1233 INTERPERSONAL COMMUNICATION
Gives a thorough introduction to the field of interpersonal communication. Shows the student how to apply these principles to everyday interactions.
2113 WRITING FOR MASS COMMUNICATION
Theory and practice of gathering, writing, and evaluating information for dissemination through mass communication channels, both print and electronic. (Prerequisite: minimal word processing skills)
2213 BUSINESS & PROFESSIONAL SPEAKING
Students perform a variety of speeches and learn organization, research, structure and delivery techniques. Students learn conference techniques and interviewing skills.
2223 MULTIMEDIA JOURNALISM
This course introduces students to reporting, writing and creating multimedia journalism for digital platforms. Students will learn to create online story packages: planning, pitching, reporting and editing, and determining the best use of multimedia and visual communication. Students will utilize essential techniques to produce packages for the online edition of The Southestern, and other departmental media outlets. (Prerequisite: COMM 2113)
2233 FUNDAMENTALS OF ORAL INTERPRETATION
Focuses on the ability to transfer the author's meaning from the printed page to the audience's mind. Units on poetry, prose, and dramatic literature are included. (Same as THTR 2233)
2243 PUBLICATION PRODUCTION AND DESIGN
Fundamentals of publication design and layout as they apply to the production and editing of the University's student publications.
2253 MEDIA AND SOCIETY
This course will survey the history, structure, aesthetic qualities, and cultural influence of the major forms of mass media. This includes an examination of television, motion pictures, radio, the recording industry, magazines, print journalism, multi-media, and social networking. Emphasis will be placed upon the ways in which the media and society influence and change each other.
2563 COMMUNICATION LEADERSHIP
This course introduces the communication concepts that are central to effective leadership. Additionally, this course examines competing perspectives concerning how leadership should be enacted in various communication environments.
2573 AUDIO PRODUCTION
This is an introductory level course in audio production for both broadcast and non-broadcast applications. This cours e provides an overview of digital non-linear editing and radio station operations. The theories, tools, techniques,and regulatory controls of audio production are examined. Students are required to complete laboratory activities for this course.
2583 PRINCIPLES OF PUBLIC RELATIONS AND ADVERTISING
This course is an introduction to message development in strategic integrated communication practices. Students will explore strategy, tactics, and evaluation efforts, as well as ethical principles, social responsibilities and professional aspects of public relations and advertising.
3113 COMMUNICATION THEORY AND RESEARCH
This course is an introduction to theory and research in the field of communication with an emphasis on interpersonal, public rhetoric, and mass media communication.
3223 EDITING IN PRINT MEDIA
Theory and practice in editing, copy writing, layout and design of print media publications with emphasis on newspapers. (Prerequisites: COMM 1013 and 2113, or permission of instructor)
3233 FEATURE WRITING
Techniques of feature writing, writing leads and structuring and polishing the feature story of the unusual or dramatic situation, determining news values and writing different types of stories. (Prerequisites: COMM 2113 or permission of instructor)
3243 EDITORIAL WRITING
A study of the entire process of creating an editorial page--from the editorial conference to the letters column where readers have their say. A study of views and open expression to preconceptions and prejudices. (Prerequisites: COMM 2113 or permission of instructor)
3263 PUBLIC INFORMATION METHODS(NOT CATALOG)
The student will become familiar with various aspects of the preparation and presentation of publicity materials through print and electronic media. A study of public relations type advertising. (Prerequisite: COMM 1013 or permission of instructor)
3273 HEALTH COMMUNICATION
This course focuses on the role of communication in shaping professional health care messages and public acceptance of these messages. The course provides instruction of the development and use of health-related and care-related messages and media; the goals and strategies of health care promotion; relationships, roles, situations, and social structures within the context of health maintenance and promotion; and applications to disease prevention, health advocacy and communications concerning treatments.
3283 VISUAL COMMUNICATION
This course explores the creation, use and critique of visual communications for journalistic and public relations purposes in print and web-based media. Topics include:digital storytelling using video and still images, technical and compositional elements, digital processing, and ethics related to image manipulation. Students will analyze visual communication from rhetorical, cultural, and ethical perspectives.
3313 GREAT SPEECHES OF THE 20TH CENTURY
A study of 20th Century public discourse on the ideas and issues of politics, gender, culture and history of the United States. This study includes presidential, civil rights, and women's movement rhetoric. This course emphasizes the rhetoric of liberalism and conservatism. Includes a comprehensive study of great American speeches. (Prerequisite: COMM 2213 or permission of instructor)
3323 GROUP DISCUSSION
Includes how groups are formed, why they are formed, how leadership develops and what leads to the dissolution of groups.
3333 CONFLICT MANAGEMENT
Conflict management is an wxamination of conflict as a communication phenomenon. Conflict is something that people create and shape as they interact with each other. Thus, this course focuses on the communication dynamics involved inunderstanding and managing conflict, no matter what form it takes. Completing this course will give you an understanding of how theory and research can be used to understand and influence conflict dynamics in everyday life.
3413 COMMUNICATION IN POPULAR CULTURE
This course is a study of communication influences inherent in American popular culture. Students will explore race, gender, and sexuality while examining the everyday messages embedded in discourse central to entertainment, social movements, politics, and sports.
3453 POLITICAL COMMUNICATION
An investigation of the processes political candidates and the mass media employ to generate and disseminate political narratives. This course considers the impact of the mass media, especially television, on political power and consciousness in the United States. Particular emphasis on political campaigning.
3463 THEORIES OF PERSUASION
This course introduces the theory and practice of persuasive communication. Students will enhance message-construction skills as well as critical thinking skills. This study emphasizes interpersonal influence, group leadership and power, negotiation strategies, political communication and propaganda. (Prerequisite: COMM 2213 or permission of instructor)
3543 ARGUMENTATION AND ADVOCACY
A study of theory, research and practice in developing and presenting arguments on public policy and legal issues. This course emphasizes reasoning skills and sound communicative strategies. (Prerequisite: COMM 2213 or permission of instructor)
3553 BROADCAST ANNOUNCING
This is a course in both theory and practice of broadcast announcing. Designed to familiarize students with the requirements of a variety of broadcast announcing situations. Students are required to complete laboratory requirements for this course. (Prerequisite: COMM 2573 or permission of instructor)
3573 VIDEO PRODUCTION
This is an introductory level course in video production for both broadcast and non-broadcast applications. This course provides an overview of digital non-linear editing, video, composition, and field production. Students are required to complete laboratory activities for this course. (Prerequisite: COMM 2573 of permission of the instructor).
3663 BROADCAST AND CABLE PROGRAMMING
Theories and strategies of program selection, scheduling and evaluation for broadcast stations and cable television systems. Audience psychology and principles of audience analysis. Examination of methods for determining characteristics of greatest program appeal to a desired audience. Examination of program types, ratings, and program selection. (Prerequisites: COMM 2573 and COMM 3573 or permission of the instructor)
3753 INTRAPERSONAL COMMUNICATION
This course provides students with materials, suggestions, and explorations for using concepts learned about human communication. The student will develop a vocabulary, define own terms, and find those concepts that are real to them. (Prerequisite: COMM 1233 or permission of instructor)
3773 ADVERTISING COPYWRITING AND DESIGN
The student will explore the creative process of copywriting and advertising design.
3783 BROADCAST NEWSWRITING
Introduction to the various styles of writing news and non-news material for presentation on radio, television, and cable. Familiarize students with the structure and function of broadcast journalism. Examines theoretical and practical aspects of broadcast journalism. Students are required to complete laboratory activities for this course. (Prerequisite: COMM 2573 or permission of instructor)
3883 ORGANIZATIONAL COMMUNICATION
The role of the person in the organization will be emphasized. Understanding the role of communication in the world of work is a high priority in industry today.
3893 COMMUNICATION CAMPAIGNS AND CASE STUDIES
Using actual campaigns and events as models, this course examines the development of public relations strategies along with the tactical communications and actions that were instituted to achieve organizational goals.
4333 RISK AND CRISIS COMMUNICATION
Through a message-centered approach, this course introduces students to the planning, creation, deployment and critique of risk and crisis communication. Students will explore competing theoretical perspectives and rhetorical strategies used when conveying risk and crisis communication to the public.
4343 COMMUNICATION TRAINING AND DEVEOPMENT
A study of the theoretical and practical issuses involved indeveloping and implementing communication training and development programs. Emphasis is given to identifying, assessing, and improving communication competencies.
4433 INTERCULTURAL COMMUNICATION
This course focuses on the key concepts of communication and culture covering such topics as barriers in intercultural communication; dimensions of culture; multiculturalism, women, family and children; and culture's influence on perception. It will help students build communication skills with particular emphasis on crossing cultural barriers through student activities.
4443 COMMUNICATION CRITICISM
This course introduces the methodologies available to examine communication artifacts. This study emphasizes the critical abilities necessary to describe, explain, analyze, and evaluate speeches, advertising, songs, art, film, and television.
4463 FREEDOM OF SPEECH
Analysis of contemporary debate concerning the First Amendment guarantee of freedom of speech and the proper limits to expression. Major topics include, but are not limited to, artistic expression, hate speech, subversive speech, nonverbal expression, and technology.
4533 LANGUAGE DEVELOPMENT & DISORDERS
An introductory course focusing on both language development and barriers to effective communication. Units on cleft palate, stuttering, articulation errors and hearing difficulties are included.
4553 ONLINE VIDEO
This course explores online video and its use in various social, educational, and workplace settings. Assignments will include development, creation, and analysis of an online video brand and accompanying content on web and various social media platforms to support that brand. Previous video production experience is not required.
4573 BROADCAST WORKSHOP
This is an advanced level course in both audio and video production for both broadcast and non-broadcast applications. This course will utilize real-world assignments to provide additional development in all aspects of audio and videoproduction. Students are required to complete laboratory activities for this course. (Prerequisite: COMM 2573 and 3573, or permission from the instructor).
4613 RHETORIC
This course provides a timely concentration on rhetorical principles which will allow the student to develop elevated skill levels in the areas of the written and spoken word. Benificial to students preparing for entrance exams into professional and/or graduate schools and/or for entry into the workplace; extra emphasis will be placed upon the spoken word and the development of language with students receiving special critique and mentoring. (Prerequisites:ENG 1113, ENG 1213, COMM 2213)
4773 ELECTRONIC MEDIA MANAGEMENT
Examines the management principles and practices in the broadcasting and cable industry. Examines the legal, financial, and technical aspects of broadcast stations and cable television systems. Theory and practicum. (Prerequisite: COMM 2573)
4853 FIRST AMENDMENT STUDIES
This course explores the contemporary debate concerning the First Amendment guarantee of freedom of speech and the proper limits to expression. Major topics include subversive speech, nonverbal expression, artistic expression, as well as libel, slander, obscenity, copyright and cyberspace.
4893 ADVERTISING SALES
This course deals with the various theories and advertising skills needed for media sales. Students create and sell advertising on campus and off campus for organizations and businesses.
4920 COMMUNICATION PRACTICUM
An intensive field experience that provides application of theory and principles developed in the classroom in an on-campus position under supervision of a professional. (Repeatable up to a maximum of three hours credit.)
4940 COMMUNICATION INTERNSHIP
The internship is an intensive field experience that provides application of theory and principles developed in the classroom in an off-campus position under supervision of a professional. (Repeatable up to a maximum of three hours credit.)
4960 DIRECTED READING
Subject named in title listing. (Prerequisite: permission of the instructor)
4970 SPECIAL STUDIES
Subject named in title listing. (Prerequisite: permission of the instructor)
4980 SEMINAR
Subject named in title listing. (Prerequisite: permission of the instructor)
4990 RESEARCH
Subject named in title listing. (Prerequisite: permission of the instructor)
5113 STRATEGIC COMMUNICATION
Students will learn theory and processes for planning, executing, and evaluating strategic communication consistent with the organization's mission and initiatives. This course emphasizes strategic communication deployed for both for-profit and non-profit organizations, to internal and external audiences, using proactive and reactive message strategies.
5123 CRISIS COMMUNICATION
A clear and persuasive communication strategy is necessary during a crisis episode. This course focuses on ways to communicate effectively when organizations experience threats to their identity, reputation, or security. Students will apply effective crisis communication strategies, emphasizing practical application of theories, strategies, and tactics.
5323 GROUP DISCUSSION
Includes how groups are formed, why they are formed, how leadership develops and what leads to the dissolution of groups